18 years designing, manufacturing and selling his own B2B industrial product range. ATEX certified. Selling to militaries, airlines and mining companies worldwide. All from a garage in West Melbourne.
I have created over 150 products in 20 years online. I sell globally and manufacture all of my products in Australia using local tradespeople. I sell B2B, B2C, wholesale and direct from my many websites across the globe. I have created over 60 websites, licensed my products worldwide and sell to some of the largest companies on the planet.
The internet is a very crowded space to earn a living. I sell primarily into the B2B industrial markets with my own product range. All the skills I have learnt over 20 years in business I will be sharing in my online training courses and through 1-on-1 mentoring.
Rob Whittle — CEO, Spillrite Industrial & Sellrite DigitalRob Whittle started with nothing — no university degree, no business experience, and no idea how to sell online. What he had was a willingness to learn everything that was needed, and the discipline to see it through.
Today Spillrite Industrial competes with the largest vacuum manufacturers on the planet. Spillrite products are ATEX certified, carry NATO certification for explosion proof vacuums, and are used by the Australian military, the U.S. military, airlines, mining companies and shipping companies worldwide.
Rob now works one day per week on average and makes considerably more than when he was employed full time. He built that outcome step by step — and he shares every part of how he did it through his training programs and mentoring.
When Rob started 18 years ago he knew nothing about online selling or creating his own product. He was employed with Qantas Airways as a Long Haul crew member — a job he loved. But he could see the writing on the wall. Conditions were getting harder, pay was staying the same, and it was quietly losing buying power. He knew that if he stayed, he would never have the lifestyle he wanted.
So he threw himself into it and learned everything that was needed. At first he was terrified.
The list was endless. Now 18 years later, Rob has done everything he was afraid he would fail at.
"I have never been to university but I believe if you have the fire in your belly to learn and succeed, you will. And a good dose of fear helps. There is nothing that I don't know about selling online, getting onto page 1 of Google, designing and manufacturing a quality product, B2B sales and competing with big scary competitors."
— Rob Whittle, Spillrite Industrial
Getting parts made by an expert
Visiting Galveston, Texas after licensing products
Shipping out more product from the workshop
The factory — move the car out, put on some 80s music, assemble another B2B product
To compete against large companies with huge advertising budgets, Rob needed to be better at creating content that impacts his target audience. He shares every tip and trick that has kept him profitable online for nearly 20 years.
How to find, design and manufacture a B2B product that customers actually want — without a factory or engineering degree.
B2B, B2C, wholesale and direct sales across multiple websites and global markets simultaneously.
Content strategy and SEO techniques that have kept Spillrite competing with major brands on organic search for two decades.
How to approach engineers, purchasing managers and technical advisers — and close the sale without a degree or a sales team.
Hero images, product photography, YouTube video ads, email sequences and website copy — all created in-house.
Using Claude AI to build, update and maintain professional websites without any coding knowledge — the complete system.
Whether you need a vacuum for a classified hazardous zone or you want to learn how Rob built this business from scratch — get in touch.
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