Test Your Idea — Intake Form

01

Your Details Contact information and basic business context

Full Name *

Email Address *

Phone Number

Country / Region *

Business Name (if you have one)

02

Your Product Tell us what you make or plan to make

Product Name or Working Title *

Describe Your Product in Plain English *

What Industry or Sector Does It Serve? *

Your Product's Single Biggest Advantage Over Existing Options *

03

Your Target Customer Who buys this product and why

Job Title / Role of Your Ideal Buyer *

Size of Businesses You Are Targeting

Small (1–20 staff) Medium (20–200 staff) Large (200+ staff) Any size

What Problem Does Your Customer Have That This Product Solves? *

How Does Your Customer Currently Solve This Problem?

Geographic Market *

🇦🇺 Australia 🇬🇧 United Kingdom 🇩🇪 Germany 🇺🇸 USA / Canada Multiple countries Other (specify below)

If Other Market, Please Specify:

04

Tone & Brand How you want your homepage to sound and look

Preferred Tone for Your Homepage

Professional & authoritative Friendly & approachable Technical & precise Direct & no-nonsense Confident & bold Other (describe below)

Any Additional Tone Notes

Existing Brand Colours or Preferences (if any)

Anything You Do NOT Want on Your Homepage

05

Competitor Websites Who else is in your market — and what they do

List up to 4 competitor or reference websites. Rob reviews these to ensure your homepage is clearly differentiated.

Competitor 1 *

https://

Notes on Competitor 1

Competitor 2 *

https://

Notes on Competitor 2

Competitor 3 Optional

https://

Notes on Competitor 3

Competitor 4 Optional

https://

Notes on Competitor 4

06

Your Images Product photos and brand assets for your homepage

Images are optional at this stage but strongly recommended. Please email images directly to robwhit@spillrite.com — subject line: Test Your Idea — [Your Name]. Images must be in JPG format and under 1 MB each. Note file names or URLs below so Rob can match them to your form.

Product Image 1 — File Name or URL *

Product Image 2 — File Name or URL *

Product Image 3 — File Name or URL Optional

Logo File Name or URL Optional

Any Other Image Notes for Rob

07

Anything Else? Final notes before Rob builds your homepage

Is There Anything Else Rob Should Know?

Test Your Idea —Intake Form

How to Submit Your Form

Test Your Idea —
Intake Form